Solution
Solution
Solution
After years as EyeMD EMR, we’re evolving into Optivate, a brand built to honor our roots in ophthalmology while signaling a future of clarity, simplicity, and innovation. Our mission has evolved to empower practices with purpose built technology that reduces friction, elevates outcomes, and earns your trust.
Who We Are
EyeMD EMR has always been more than software. We’ve been a partner to practices, designed around how ophthalmologists truly work. As our platform and vision expanded, it was time for our brand to evolve as well. That’s why EyeMD EMR is becoming Optivate.
Optivate reflects our promise of clarity that powers confident care. We reduce the complexity that slows providers down, offering intuitive, specialty-built tools that adapt to your rhythm. From EMR and PM to RCM and patient engagement, we’re committed to helping your practice run smoothly today while preparing for what’s next.
EyeMD EMR Rebrands to Optivate
Read the full announcement to learn why we rebranded, what’s changing, and what this means for practices moving forward.
Our Mission
To enhance the delivery of ophthalmic care through advanced technology that streamlines workflows, empowers providers, and elevates patient outcomes.
Our Vision
A future where every ophthalmology practice thrives – powered by intelligent technology, respected for its care, and unburdened by complexity.
Our Values
- Partner with Practices to Prioritize Care - We build in collaboration with providers to strengthen care.
- Own Outcomes and Earn Trust - We take responsibility, act with integrity, and do what’s right.
- Elevate the Standard - We push beyond “good enough” because patients and practices deserve more.
- Make Complexity Feel Simple - We simplify workflows so providers can focus on care, not software.
- Communicate with Clarity, Kindness, and Purpose - We strengthen relationships through transparency, empathy, and action.
Frequently Asked Questions
Why are you rebranding?
Our new name, Optivate, reflects our evolution and future, while honoring our eye care specialty roots and at the same time signaling clarity, innovation, and a broader vision for ophthalmology practices and eye care providers.
What’s changing?
Only our name and visual identity. Our team, platform, and commitment remain the same.
Do clients need to take any action?
No. Systems, support, and billing remain unchanged. Over time, you’ll see our updated branding reflected in our website, product interface, and communications.
Will my contract or agreement change?
No. Your existing agreements remain valid. Only our company name and branding will update to Optivate.
Will my login or system access change?
No. You’ll continue using the same login credentials and URLs. If any updates occur (e.g., domain changes), we’ll communicate them clearly and well in advance.
What about product names?
Our EMR, PM, RCM, and patient engagement solutions will remain the same. Over time, you may see updated product branding, but the software and services themselves aren’t changing.
Will support contacts or processes change?
No. You’ll reach the same support team, through the same channels, with the same high-quality service.
How will billing and invoices be handled?
Billing details (rates, payment processes) will not change. Invoices will gradually begin to carry the Optivate name instead of EyeMD EMR Healthcare Systems and/or Abillifeye.
How will this benefit my practice?
The rebrand strengthens our ability to deliver innovation, clarity, and specialty-focused solutions. It also positions us to introduce new enhancements in the future while maintaining the trusted platform you know today.
When will the rebrand be complete?
The transition begins now, with Optivate fully replacing EyeMD EMR and Abillifeye across all channels by the end of 2025.
Connect with our team.
Tell us a little about your practice and goals, and we will route your message to the right specialist.
- Email: Gus.Savloff@eyemdemr.com